dove, revamp
DOVE
What if sunscreen for hair could free vampires from the shadows?
To launch Dove's first UV haircare, we stopped talking to people who love the sun, and started talking to the ones who fear it most.
The idea spread far beyond the film. Vampires under the sun took over TV, social media, PR and retail, creating an entire gothic summer around Dove's launch.
↓ watch the case study :) ↓
