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a creative campaign for the zack snyder's new
success, army of the dead, a zombie movie
different than anything you have seen: they are
superfast, strong, and organized like a real army.
☠
to show that our zombies are 10/10 we created a twitch strategy and gathered the greatest team of streamers for a hard task: 𝕝𝕠𝕤𝕖 𝕒 𝕘𝕒𝕞𝕖 ☹
With the right influencers, in the right platform and the right visual, we transformed this 30” ad into a native asset, making our viewers not want to skip it ➤
when the conversation was on, we went BIG on the streets, making neon-giant-sized statements that army of The Dead is a 🅼🆄🆂🆃 🆆🅰🆃🅲🅷